Course Certified By:

Introduction

Welcome to the Media Management course, designed to equip professionals with essential skills and strategies for navigating the dynamic landscape of media platforms.
In this comprehensive five-day program, participants will delve into the intricacies of media planning, content creation, audience engagement, and crisis management.
Through a blend of theoretical insights and practical exercises, attendees will gain the tools necessary to thrive in today's rapidly evolving media ecosystem.
Each day's agenda is carefully crafted to provide participants with a structured learning experience, blending theoretical knowledge with hands-on activities and case studies.
By the end of the course, attendees will have gained a comprehensive understanding of media management principles and practical skills to excel in their respective fields.

Objectives

• Understand the fundamentals of media management and its role in contemporary business and society.
• Learn effective strategies for media planning, content creation, distribution, and audience engagement.
• Explore techniques for leveraging various media platforms to enhance brand visibility and reputation.
• Develop crisis management skills to mitigate negative publicity and handle challenging media situations.
• Gain insights into emerging trends and technologies shaping the future of media management.

Who Should Attend?

This course is ideal for professionals working in marketing, public relations, advertising, journalism, corporate communications, and media production.
It is also beneficial for entrepreneurs, business owners, and anyone seeking to enhance their understanding of media dynamics and management strategies.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm